OUR WORK

CASE STUDIES

Every brand has a story worth telling. Here is how we helped two Georgia organizations tell theirs, with content that feels real and connects with their audience.

Blanchard & Calhoun Real Estate Co.

Real estateVideo productionSocial content

The challenge

A cornerstone of Augusta for more than 100 years, Blanchard & Calhoun Real Estate Co. wanted to elevate its social media presence with content that reflects its culture, highlights its community involvement, and shows agents how to use video, all in a fun, authentic way.

What we did

We immersed ourselves in their world, attending events and working with agents to capture their real personality. That led to creative series like The Brokerage, inspired by The Office, and community spotlights on local businesses and nonprofits, like the Earth Pantry, Augusta's first refill store.

The result

By skipping the corporate jargon and the overly polished style, we created engaging videos that stop the scroll and resonate with viewers: a more authentic and memorable brand presence online.

Georgia Shift

NonprofitVideo productionSocial content

The challenge

Georgia Shift is all about empowering young voters in underrepresented communities across Georgia. They came to Everything Media to engage Gen Z in a powerful way through video.

What we did

We hit the road, interviewing Gen Z students at HBCUs and in minority communities to understand how they feel overlooked by political leaders. Those insights shaped content that speaks directly to them and aligns with the Georgia Shift mission. Working closely with the Georgia Shift team, Voices of the City was born: a series spotlighting local community leaders on why young people's involvement and voting matter. We also created a series sharing the real experiences of minority students.

The result

The series sparked a wave of engagement on Georgia Shift's social media, getting Gen Z talking, sharing, and taking action.

Who we've worked with

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